Yellowjackets was already a critically-acclaimed phenomenon with a devoted fan base when I joined the Showtime team to promote its second season. As Editorial Director on the project, I helped craft and define narratives that fueled existing fandom while inviting new viewers to join the Yellowjackets cult.
Clio Award Winner, GOLD, Official Trailer: Drama
As editorial lead on season 2 of the hit series, Yellowjackets, I helped craft the narrative for a trailer that excited fans and intrigued new viewers.
Clio Award Winner, GOLD, Special Shoot
I wrote the script for this fun use of deep fake technology where we worked with current day Kurt Loder to create an 'archival' MTV News segment in which 90's Kurt Loder reports on the disappearance of the Yellowjackets.
Clio Award Winner, GOLD, Clip-based Promo
To intrigue and invite new viewers to the series heading into season 2, we crafted this piece to 'catch them up' on season 1 without giving anything away.