Hi. I’m Tracey.
Award-winning Copywriter. Editorial Director, Producer, and Storyteller. I develop concepts, craft narratives, and write copy for branded content, marketing campaigns, multi-platform communications, and anything else that needs just the right words.
I started my career at MTV Networks in the TV Land Brand Creative Group, where I worked my way up from an Operations Assistant to Senior Writer, and became the person you definitely want on your team in any situation involving classic TV trivia. In 2011, I started my own copywriting and creative consulting business, and as an independent consultant I’ve worked with clients including TV networks, websites, production companies, podcasts, and non-profits.
Copywriting
Scripts, pitches, treatments, website copy, podcasts, presentations, press kits, print ads, emails, social posts, taglines – words for everything. I’ve written copy for Kickstarter campaigns, company holiday cards, and the inscription on the plaque below a statue commemorating The Andy Griffith Show (yes, this exists, and Andy liked the plaque.)
Editorial Direction
I develop and define the voice and tone of branded content and communications across platforms. I help turn half-baked ideas into kick-ass creative.
Brands I’ve worked with…
