As Editorial Lead on the marketing for TV Land’s hit series, Younger, I wrote copy and crafted content and communications across all levels of each of its 7 seasons’ multi-tiered campaigns.
To help send the series out with a bang, I wrote this toast. The :60 hero spot is voiced by the show’s star, Sutton Foster, and features footage from all 7 seasons.
Tagline: Ready For One More?
Tagline: A Brand New Chapter
This internal presentation tape offers a snapshot at the breadth of what a marketing campaign for the hit series entails. I wrote the tape, and most of the content featured in it.
I crafted narratives for a series of short films based on themes of the show, executed by noted photographer/director, Ellen Von Unwerth.
We strategically used acclaim in lieu of a tagline.
For the third season of this series set in the literary world, I sourced a poem by Henry Wadsworth Longfellow that spoke to the themes of the show.
Tagline: Decisions, Decisions….
Tagline: Another Year Younger
Tagline: More Kissing Less Telling
Tagline: It’s Only A Lie If You Get Caught
I scripted conversation points and crafted the flow of each episode of Younger’s podcast, “Younger Uncovered,” collaborating closely with the show host and TV Land’s Digital team.